To equip stylists and consumers with top quality tools to maintain healthy hair. We will guide and inform our purchaser on what tools and products to use and how to use them.
Mes Cheveux is a brand of top quality hair care tools and products that can be used to maintain healthy hair in the salon and in the comfort of your home. We are devoted to providing affordable, quality tools for todays consumers.
The way we speak to our audience is as much a part of our brand as our product and design. The way we write tells people what to expect from us. Being intentional about our voice and tone helps us put our best, most authentic foot forward at all times and creates a consistent brand experience everywhere we show up.
Our voice is inspiring, relatable, confident, and supportive.
We empower people to transform their businesses and lives. They are taking charge of their destiny, and our platform represents endless possibilities. We want them to feel ready to take on the world and supported in their adventure.
• Active voice — “Jay loved our latest flavor” vs “The latest flavor was loved by Jay.”
• Plain English — No slang, jargon, or chat-speak (LOL, IDK, AFAIK).
• Positive phrasing — “Remember your notes.” vs “Don’t forget your notes.”
Our tone is conversational – we’re not cold and corporate. We consider who we’re writing for, where content is posted, and what the ultimate goal or message is. We speak in terms that our audiences understand and can scale up or down in technical jargon as appropriate.
We’re proud of our product(s) without being arrogant. While Mes Cheveux has personality and a sense of humor, we never get too casual, and we’re not jokey.
The full Mes Cheveux brand logo is our official one and is used in all of our and our partners’ consumer-facing marketing materials. Download links include logos in .PNG, .SVG, and .EPS formats.
Our primary palette is at the core of our brand identity and should be used for any static or one-off, brand-focused executions (such as business systems, app icons, press materials).
Revised On: 3/19/2022 – Mes Cheveux, LLC