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Our Mission

To equip stylists and consumers with top quality tools to maintain healthy hair. We will guide and inform our purchaser on what tools and products to use and how to use them.

Who is Mes Cheveux?

Mes Cheveux is a brand of top quality hair care tools and products that can be used to maintain healthy hair in the salon and in the comfort of your home. We are devoted to providing affordable, quality tools for todays consumers.

Download all Mes Cheveux brand assets

When in doubt about your use of any Mes Cheveux brand elements, please contact us at legal@tophairtools.com for clarification.

VOICE AND TONE

The way we speak to our audience is as much a part of our brand as our product and design. The way we write tells people what to expect from us. Being intentional about our voice and tone helps us put our best, most authentic foot forward at all times and creates a consistent brand experience everywhere we show up.

Our voice is inspiringrelatableconfident, and supportive.

We empower people to transform their businesses and lives. They are taking charge of their destiny, and our platform represents endless possibilities. We want them to feel ready to take on the world and supported in their adventure.

• Active voice — “Jay loved our latest flavor” vs “The latest flavor was loved by Jay.”

• Plain English — No slang, jargon, or chat-speak (LOL, IDK, AFAIK).

• Positive phrasing — “Remember your notes.” vs “Don’t forget your notes.”

Our tone is conversational – we’re not cold and corporate. We consider who we’re writing for, where content is posted, and what the ultimate goal or message is. We speak in terms that our audiences understand and can scale up or down in technical jargon as appropriate.

We’re proud of our product(s)  without being arrogant. While Mes Cheveux has personality and a sense of humor, we never get too casual, and we’re not jokey.

LOGOS

The full Mes Cheveux brand logo is our official one and is used in all of our and our partners’ consumer-facing marketing materials. Download links include logos in .PNG, .SVG, and .EPS formats.

Red Logo (default)

Used on all backgrounds

White Logo (inverted)

Used on inverted backgrounds

Black Logo (secondary)

Used on white backgrounds

COLORS

Our primary palette is at the core of our brand identity and should be used for any static or one-off, brand-focused executions (such as business systems, app icons, press materials).

TYPOGRAPHY

BRAND LOGO FONT & TEXT

BRAND COMMUNICATION FONT & TEXT

Mes Cheveux is a TroyCoLIVE Managed Brand

Are you are looking for another Mes Cheveux product logos or images? Contact our Legal Department to request.

Mes Cheveux

Shop our menu of products on our website at www.tophairtools.com

Revised On: 3/19/2022 – Mes Cheveux, LLC